July 16, 2019
Before we begin, we should understand some statistics for mobile usage across Shopify stores:
With this is mind we can pull some basic information:
There are many reasons for these trends and statistics, some of which is outlined by salecycle blog. We won’t get into the details, but we need to recognize the current trends and start adopting practices that meet these needs.
One does not need to go far to realize that popups are horrible for user experience and it’s no secret, people detest popups and think they are annoying. Our goal is not to change people’s minds about that, but to adapt and make changes that best suit our customers. If you haven’t already read our blog post on When to use popups, I suggest you give it a read.
There are many ways to go about designing mobile popups, but at the end of the day it should serve one purpose: to convey information to the customer to help increase conversions. Really it’s that simple, but it’s hard for people to decide how to do this. The reality is there isn’t one right answer, you can always chase the rabbit hole of finding an ever better mobile popup design solution.
This requires active changes to adapt to changing design types, A/B testing, understanding your users, and making design choices based on your user base. This is the best approach and what everyone should be doing.
By all means if you have plenty of time you should go ahead and design, test, and optimize your mobile popups, but if you don’t have enough time, I encourage you to check out our Shopify popup application: apps.shopify.com.
We have chosen a specific format for the mobile popup that we are constantly testing to meet the needs of our customers. Therefore, we are doing all the designing, the testing, and the optimizing so that you, our customers don’t need to. I suggest you give it a try until you or someone on your team has enough time to dedicate to building and testing different types of popups.